Hean Lee is a distributor and wholesaler of handy electronic and electrical household products ranging from power adapters, portable fans, rice cookers, and many more. Its products, marketed under the Soundteoh Electronic brand, can be found on the shelves of major electronic retailers, including Giant Supermarkets, Best Denki, and Courts. The company has a sweeping presence in several Southeast Asian countries.
We recently had the opportunity to speak to Hean Lee's Director, Mr. Kelvin Lee, to find out more about the company's perspectives on corporate social responsibility following its first charity collaboration with Club Rainbow in conjunction with SG Cares Giving Week.
“Everyone to think positively and cherish every day. We should always look forward to tomorrow as miracles could happen.”
Founded in 1957 by old Mr. Lee Hian Cheong, Hean Lee is now managed by the third generation of the Lee family. Philanthropy has always been part of the family culture as old Mr Lee donated money to build schools, shelters, and roads in Xiamen, his hometown that he left at a young age to escape from the widespread poverty and famine in China. Mr Kelvin Lee and his brother wanted to continue the family legacy of giving back to society after they started helming Hean Lee. They did so mainly by creating and supplying products that they felt were in line with the latest technology to add convenience to users and by partnering with local businesses and communities to help build brand awareness.
Some of Hean Lee's corporate social responsibility efforts included cross-promotions with local businesses and the sponsorship of home-grown football team Geylang International FC. While Hean Lee used to focus mainly on supporting local brands, they made a slight pivot to focus more on people following the onset of the Covid-19 pandemic. Hean Lee donated valuable items such as face shields and portable fans to improve the working conditions of healthcare frontline workers who had to work in sweltering temporary medical setups.
In November 2021, Hean Lee partnered with Club Rainbow on a budding artist program as part of the SG Cares Giving Week. As a result, the artwork of an 11-year-old Club Rainbow beneficiary was chosen as the packaging design of Hean Lee's wireless AC-operated doorbell. Mr. Kelvin Lee found it an intriguing process as a business rarely collaborated with a charitable organisation on its product packaging. With the success of the first collaboration, Hean Lee was considering extending or launching similar partnerships with Club Rainbow in the future.
Hean Lee sincerely hoped the collaboration could help create more awareness and support for Club Rainbow. Their efforts in corporate social responsibility also led to Soundteoh Electronic being awarded the Singapore Prestige Brand Award 2020/2021 Established Brand Award. When asked for words of encouragement for the young beneficiaries of Club Rainbow, Mr. Kelvin Lee encouraged everyone to think positively and cherish every day. We should always look forward to tomorrow as miracles could happen.
Should your company or organisation wish to support our children and their families, please email us for a discussion: contact@clubrainbow.org