CS2023: The Young Artist Behind The Design
Palette to mix and match
As Club Rainbow’s very own young artist, Jonas has drawn many pieces of artwork and created figures using clays during his free time. Artworks Jonas and his brothers, Lucas and Titus have created over the years have added more colours and uniqueness to the house. As much as he loves all his artworks, names were made for some of his artworks such as a sunflower clay he created. According to his mother, the first piece of artwork created by Jonas was at the age of four and he has been constantly creating pieces of art since then.
Jonas managed to have his artworks exhibited in an exhibition through his school. Not just that, he was also featured in a lifestyle magazine for his artwork. Happiness was reflected on Jonas’ mum’s face as she shared about his achievements and milestones. As the artist of the design that was printed on Travel 2.0: The Travel Organiser, Jonas is the first person to unbox it (Catch the release of the video on Club Rainbow’s Youtube Channel!). The Travel Organiser is a 6-piece set that comes in grey with the design printed in yellow. The designs are small icons Jonas created, including earth, flowers, a blue recycle bin, trees, etc.
Being a recipient of the CRS Talent Development Fund (TDF), Jonas was offered the opportunity to discover his abilities and gradually develop his skills throughout his journey with CRS, attaining accomplishments in the Arts. The fund supports art workshops, and programmes, giving him the lead in assignment opportunities.
For more details on Travel 2.0: The Travel Organiser, visit our Charity Merchandise page.
From Family to Society
Hean Lee is a distributor and wholesaler of handy electronic and electrical household products ranging from power adapters, portable fans, rice cookers, and many more. Its products, marketed under the Soundteoh Electronic brand, can be found on the shelves of major electronic retailers, including Giant Supermarkets, Best Denki, and Courts. The company has a sweeping presence in several Southeast Asian countries.
We recently had the opportunity to speak to Hean Lee's Director, Mr. Kelvin Lee, to find out more about the company's perspectives on corporate social responsibility following its first charity collaboration with Club Rainbow in conjunction with SG Cares Giving Week.
“Everyone to think positively and cherish every day. We should always look forward to tomorrow as miracles could happen.”
Founded in 1957 by old Mr. Lee Hian Cheong, Hean Lee is now managed by the third generation of the Lee family. Philanthropy has always been part of the family culture as old Mr Lee donated money to build schools, shelters, and roads in Xiamen, his hometown that he left at a young age to escape from the widespread poverty and famine in China. Mr Kelvin Lee and his brother wanted to continue the family legacy of giving back to society after they started helming Hean Lee. They did so mainly by creating and supplying products that they felt were in line with the latest technology to add convenience to users and by partnering with local businesses and communities to help build brand awareness.
Some of Hean Lee's corporate social responsibility efforts included cross-promotions with local businesses and the sponsorship of home-grown football team Geylang International FC. While Hean Lee used to focus mainly on supporting local brands, they made a slight pivot to focus more on people following the onset of the Covid-19 pandemic. Hean Lee donated valuable items such as face shields and portable fans to improve the working conditions of healthcare frontline workers who had to work in sweltering temporary medical setups.
In November 2021, Hean Lee partnered with Club Rainbow on a budding artist program as part of the SG Cares Giving Week. As a result, the artwork of an 11-year-old Club Rainbow beneficiary was chosen as the packaging design of Hean Lee's wireless AC-operated doorbell. Mr. Kelvin Lee found it an intriguing process as a business rarely collaborated with a charitable organisation on its product packaging. With the success of the first collaboration, Hean Lee was considering extending or launching similar partnerships with Club Rainbow in the future.
Hean Lee sincerely hoped the collaboration could help create more awareness and support for Club Rainbow. Their efforts in corporate social responsibility also led to Soundteoh Electronic being awarded the Singapore Prestige Brand Award 2020/2021 Established Brand Award. When asked for words of encouragement for the young beneficiaries of Club Rainbow, Mr. Kelvin Lee encouraged everyone to think positively and cherish every day. We should always look forward to tomorrow as miracles could happen.
Should your company or organisation wish to support our children and their families, please email us for a discussion: contact@clubrainbow.org